The managed service provider (MSP) market has become one of the more competitive areas in the tech industry. MSPs often start out robust, heavily relying on networking, referrals and a handful of loyal clients. What happens if that initial momentum dwindles? What happens when word of mouth does not suffice to sustain sales and growth?
MSPs are struggling to draw new leads and gain entry into the mid-market or enterprise segments even though they provide top technical services. The technical expertise of MSPs isn’t enough to drive intelligent business growth. Strategic marketing is. And this is exactly why MSP marketing services tailored to the industry you work in can be a game-changer.
The reason MSP marketing isn’t “any marketing”
It’s tempting to think general marketing techniques similar to that are used in retail, restaurants and real estate be equally effective for MSPs. However, the reality is quite different. Selling IT-related services, cybersecurity solutions or managed cloud solutions is a different strategy. Your audience is made up of people who are both analytical and averse to risk. They are also frequently confused by the pitching of vendors.
A marketing agency that has expertise in MSP makes a huge difference. A firm that knows the MSP industry knows how to understand the needs of your customers. They understand the factors that keep IT executives and business owners up in the dark, whether it’s downtime, security breaches or managing growth without adding internal overhead.
A reputable agency won’t just throw out random posts on social media or email blasts to resolve the issue. They’ll craft messages that address your audience’s problems and positions your product as the solution.
The Pitfalls of Low-Cost and White-Label Advertising Options
Many MSPs are growing and fall into the pitfall of outsourcing their marketing and purchasing white label content. These strategies appear to be an an affordable way to keep marketing moving. Here’s the truth: These generic approaches rarely produce meaningful results.
Templates and blog posts that are already written don’t reflect the voice of your company. They don’t highlight your skills. They don’t distinguish your MSP among the hundreds of providers who use similar content. If your marketing is similar to everyone else, why would people choose your company?
A reputable MSP marketing firm will not offer you cookie cutter solutions. Instead, they’ll work with you to develop a strategy that is unique to your business, aligned with your goals for growth, and specifically designed to bring in those who are right for you, not those with network issues.
What are the most effective MSP marketing strategies really look like?
Real MSP marketing solutions go far beyond a pretty website or a few social media ads. Begin by understanding where you stand on the market and developing your brand that is able to resonate with your customers. The content strategies have been studied and SEO strategies that focus on the appropriate keywords, and methods to generate leads.
But effective marketing also requires a commitment to consistency and commitment. One-off projects will not result in lasting growth. The MSPs that do well are ones who view marketing as an ongoing investment and not a single-time venture.
Working with a strategic MSP marketing agency means you gain more than just execution. You gain access to experts in marketing that can help guide your decisions and refine your message.
Stop speculating and start growing!
If your MSP has advanced past the initial phase, but growth has stopped the issue may not be your services that are the cause of your problems. It could be your marketing strategy. A generic approach won’t permit your company to compete against established players in key markets. If you choose the right MSP solutions and tools, you’ll be able break through the clutter, reach your audience and expand your business effectively.
It’s time to stop guessing and start growing with marketing that’s built by MSPs by professionals who know the MSP world from the inside out.